Ultimate Performance... every athlete from an elite to a beginner dreams of it. That moment, run or event when everything comes together. At Ultimate Performance they understand the search for that moment and the efforts required to achieve it. They understand the sacrifices and they also understand the journey. And that journey of every athlete, runner, walker or cyclist is where the Ultimate Performance story begins. It is where their products are dreamed, designed, dreamed again and then developed.
Whether it's a new PB, a first 5K, the winning goal or the perfect slam dunk, everyone will have their personal story on how they got there. It also means innovation in all Ultimate Performance's products have been driven by function and performance, rather than corporate figures and mumbo jumbo. It is why the origins of UP are routed in you the athlete, the elite runner, the triathlete, the fell runner and the weekend warrior. It is why UP product development is focused on, in and around the fells, trails, mountains and general great outdoors.